July is the month of the Tour de France. Sunflower fields, grand chateaus and the best professional riders grace our screens for three weeks as 176 men race around France before reaching Paris.
While the world of professional cycling is all focused on the Grand Boucle, amatuer cyclists will be gearing up for the many sportives and big rides they have planned to fill their summers and what better way to prepare than buying some new, discounted kit.
From jerseys to bikes, we've got a great selection of deals on some of the best kit. But if nothing stands out remember to check back in, we'll update this page monthly.
Amazon Prime Day deals
Garmin Edge 820 Bike Computer
For today only, you can pick up a Garmin Edge 820 bike computer at the discounted price of £210 thanks to Amazon Prime Day.
Usually retailing for around the £270 mark, the bike computer tracks your time, distance and speed as well as ascent and descent to monitor how many calories you burn. It comes fitted with a GPS and connects through Bluetooth to give weather, course and social media updates.
Was £270, now £210, buy from amazon.co.uk
Fitbit Charge 2
Down from its usual RRP of £140, the Fitbit Charge 2 has dropped to £80. Available in a range of styles and colours, the fitness tracker is a steal.
Featuring clever auto exercise recognition, the fitness tracker will monitor your heart rate and track distance, calories burned and active minutes while you cycle.
Was £140, now £80, buy from amazon.co.uk
Protein powders and bars
You can boost your cycling performance by investing in a protein powder or bar and Amazon has knocked up to 50% off Optimum Nutrition, MaxiMuscle and PhD products this Prime Day.
The Sports Nutrition Protein Whey powder we reviewed hasn't been discounted but the Optimum Nutrition Gold Standard Whey Powder has dropped from £42 from £22.
Check out the offers at amazon.co.uk
Our original deals page continues below:
Shimano Dura-Ace R9100 11 Speed Groupset
DuraAce is Shimano's top of the range groupset and once much desired by most cyclists. It's reliable, efficient, lightweight and easy to maintain.
At the moment, Wiggle has dropped its prices on the mechanical version bringing the entire groupset down under £1,000, an absolute steal.
Was £1,874.99, now £999.99, wiggle.co.uk.
4iiii Precision Shimano Ultegra power meter
Prices of power meters continue to fall as they become more accessible to the cycling world. No longer are they reserved for the professionals and the super rich.
4iiii left-side crank Ultegra power meter is easy to install and easy to use. Now, Evans Cycles is offering it in four sizes at a pretty good deal.
Was £469, Now £349, evanscycles.com
Giro Synthe Helmet (MIPS)
Designed with speed in mind, the Giro Synthe is perfect for the hot summer months with vents allowing greater air flow increasing aerodynamics and keeping you cool. Wiggle currently are offering 30% off from the £249.99 list price.
Was £249.99, now £169. wiggle.co.uk
Look Keo Classic 2 pedals
When I say the words 'Look Keo', I immediately think of Loyd Grossman showing me around somebody's house in the 1990s. Coincidentally, if that house belonged to Bernard Hinault, you would likely find a pair of Look's early clipless pedals.
At over half price, these are a smart investment for first time users of cleats.
Was £52, Now £26.99, merlincycles.com.
Specialized S-Works Tarmac Etap Road Bike
It’s easy to get jealous of the pros cruising around the French countryside on top end bikes. The Specialized S-Works Tarmac is a staple of the pro peloton with the riders of Bora and Quickstep showing why this is a worthwhile purchase. Sigma Sport currently have the Tarmac discounted to £5999.
Was £7,749, now £5,999, sigmasports.com
Trek Domane SLR 10 road bike
Specialized is not the only brand flogging off top quality bikes on the cheap. The team over at Sigma Sports are also selling this Trek Domane in a 54cm at an absolute bargain.
Full Shimano Dura Ace di2 and Bontrager Aeolus 5 tubs round off this bike for all occasions.
Was £10,499, now £5,999, sigmasports.com
POC DO Half Blade AVIP
Reduced by £155 the POC DO Half Blade AVIP sunglasses represent great value if you’re in the market for some new shades. The frameless lower half offers unrestricted clarity with interchangeable lenses to suit the conditions.
Was £225, now £69.99. chainreactioncycles.com
Cycling sun
The good weather we are having in the UK cannot last, surely. It will not be long until we are back to rainy, cold days.
So whether you want to go to Mallorca, Gran Canaria or southern Italy, flights. to cycling hotspots can be found at a bargain making the dream of eternal sunshine a reality.
Check out easyJet's cheap deals here, prices start from £30 one-way.