January is a difficult month, not just struggling with the Christmas hangover and extended period between paydays, but also trying to stick to those wishful New Year's fitness resolutions, with Strava claiming that Thursday 17th January is the day you are most likely to quit.
Online app Strava analysed 98.3 million activities from January 2018 coming to the conclusion that the third Thursday of January is the day we are most likely to quit our goals in the UK.
While most of us start the year with good intentions to get fitter it seems that the glum weather and heaving gyms tip us to breaking point after just 17 days, although you are likely to tough it out if you are part of the younger generation.
The data showed that while the national average has most people quitting on the 18th, those between the ages of 18 and 29 kept it going until the 21st of the month while those over 50 could only make it to the 17th.
Interestingly, those over 50 were recently shown to be the most active age group, in terms of cycling, in the Strava's recent Year in Sport survey which highlighted that they are likely to get back on the horse after hitting the wall in January.
The same data also showed that women are also much more likely to keep their fitness resolutions for an extra two days than men.
It's not all bad news, however, as despite the obstacles January throws at our fitness goals the predicted 'Quitters' Day' for 2019 is a full five days later than it was for 2018.
To keep you motivated through January, there could be a few little tips to keep you on the bike for longer.
For example, using its bed of data, Strava found that those who join a club tend to post activities three times more than those who do not while those who set a physical goal are also more likely to stay motivated.
It also observed that those who cross-train across multiple sports end up exercising almost twice as much with 15.3 activities a month compared to just 6.7 for those who just ride.
Looking at the data, Gareth Mills of Strava UK came to the conclusion that being social while you train is the way forward if you want to get fit in 2019.
'Millions of us start the new year with the best of intentions, and by crunching the data from Strava’s community we hope more of us can get past the motivational hurdles we face in January,' said Mills.
'We know those who exercise in a group exercise 10% longer and 21% further and that the key to long-term success past January is goal setting; 88% of runners are still active six months after setting a goal.'