Wahoo Fitness has joined up with Rapha Cycling Club (RCC) to become its 'Global Technology Partner'. The partnership means that Wahoo will now provide selected Rapha clubhouse with its Kickr and Kickr Snap smart trainers for members to try and test, as well as equipping RCC's fleet of rental bikes (supplied by Canyon) with its Elemnt GPS computer.
A neat touch is that the GPS units will be preloaded with a selection of local RCC rides, which ties in with Rapha's recently launched 'Rapha Rides' concept, designed to showcase the best riding in 20 selected cities worldwide.
Rapha currently has 14 Clubhouses worldwide with locations in London, New York, Tokyo, Sydney and beyond, as well as five mobile clubhouses in the US, UK, Europe, Australia, Taiwan and Japan.
'Rapha's singular goal of creating unforgettable ride experiences through the Rapha Cycling Club led us on an extensive search for the right technology partner, and we're happy to have found Wahoo Fitness,' said Sarah Clark, Rapha CMO.
'Wahoo focuses on enhancing the user experience through leading-edge technology. Wahoo will be a real asset to our club members, facilitating their exploration of the best local riding our global Clubhouses have to offer.'
Chip Hawkins, CEO of Wahoo Fitness, added: 'As the Global Technology Partner of the Rapha Cycling Club, we’re honoured to give so many club members access to Wahoo’s best-loved products.'